"Outside-In" is a way of thinking. It's not customer service It's looking at every facet of your business and asking: How does this add value for the customer, from the customer's point of view? Knowing what your customers really want because of the WAY you ask them. Learning how to keep more of your current customers, close more proposals and gain new ones is just the tip of the iceberg when looking at your business from the "Outside-In " This book will change, forever, how you look at your business."