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Acceptance and Resistance of Innovative Technologies de Jan-Lukas Selter

Acceptance and Resistance of Innovative Technologies: Handel und Internationales Marketing Retailing and International Marketing

Autor Jan-Lukas Selter
en Limba Engleză Paperback – 12 iun 2025
Both determinants of acceptance and resistance of technology are considered by referring to the Unified Theory of Acceptance and Use of Technology and the Innovation Resistance Theory.
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Specificații

ISBN-13: 9783658485931
ISBN-10: 3658485930
Pagini: 236
Dimensiuni: 148 x 210 mm
Editura: Springer-Verlag Berlin and Heidelberg Gmbh & Co. Kg
Seria Handel und Internationales Marketing Retailing and International Marketing