What is at the root of genuine great customer service? This book will answer that question in a way that usually is not the common approach. When it comes to service their maybe a lot of different views as to what service really is, but it is safe to say that great customer service is perceived by the person being served, and their overall satisfaction is the final judge. So this book discusses the subject from an easy to read, practical yet candid perspective. The fundamental methods we discuss can have a profound effect on the over all quality of service your business provides but also for each of us individually. I will break it down into key areas and focus on the overall key player in this cycle. This is a must read for every business owner, CEO, Manger and employee alike. Yes every individual who comes in contact with other human beings.