A New Beginning (SUNY series in Communication Studies) de Joanne Morreale

A New Beginning: SUNY series in Communication Studies

Joanne Morreale

This book is a postmodern analysis of Ronald Reagan's 1984 film, A New Beginning, which marked the coming-of-age of the televisual political campaign film. The film was a landmark in the art of political filmmaking. Its thesis proclaimed a resurgence of American pride, patriotism, and prosperity under the leadership of Ronald Reagan. A New Beginning was unprecedented for a number of reasons: it replaced the traditional nominating speech for the candidate at the Republican National Convention; its form was a hybrid documentary and advertisement; it illustrated the use of televisual rebirth rhetoric to gain public support for a political ideology; and, most importantly, the masterful project documented a shift from verbal to visual rhetoric in American presidential campaigning.

The author examines the film as a cultural text and as an effective political tool. Framing, ideology, myth, and visual clich are analytic tools used to deconstruct the film; the method combines rhetorical theory with communication theory and semiotically-based theories of film and television. Morreale gives insight into the increasingly prevalent use of television to create a political reality.

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	Preț	Express
Paperback (1)	88^.07 lei 6-8 săpt.
White Star Press – 20 apr 2014	88^.07 lei 6-8 săpt.
Carte (1)	238^.79 lei 6-8 săpt.
State University Press of New York (SUNY) – 2 iul 1991	238^.79 lei 6-8 săpt.

Preț

Express

Paperback (1)

88^.07 lei 6-8 săpt.

White Star Press – 20 apr 2014

88^.07 lei 6-8 săpt.

Carte (1)

238^.79 lei 6-8 săpt.

State University Press of New York (SUNY) – 2 iul 1991

238^.79 lei 6-8 săpt.