Growing a organization isn't easy but it can be very rewarding. Motivating the leading and managing can be enhanced with an understanding and commitment to a grand purpose. Executing all the many facets require structure. Establishing a highly functional and structured top level is essential to effectively grow and operate a business. Many early-stage and emerging-growth organizations delay or fail to properly implement a top level. The leadership gets wrapped up in daily happenings and doesn't establish a proper leading infrastructure, making it hard to grow. This book is a conversation between the principal leader of an early-stage company and a leadership coach. The leader is eager to accelerate the growth of the relatively new company. The leader explains some of the issues in the company and the desire to strengthen the leadership and management team. The coach explains the need for a framework for leading and managing that will put the needed structure for growth in place. The principal leader is curious but skeptical and needs to be convinced that the proposed solution will work in the company. Becoming aware of the missing or incomplete top level needed to grow and become a larger company provides unique insights for readers. Readers are encouraged to engage with the thinking that leads to a decision to start using the methodology. Join in the conversation and connect with those issues that are important in your organization.