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400 Million Customers de Carl Crow

400 Million Customers

Autor Carl Crow
en Limba Engleză Paperback – 28 mar 2022
Probably the best selling book on doing in business in China ever - and undoubtedly the best ever written - Carl Crow's 400 Million Customers is both amusing and informed. First published in 1937, 400 Million Customers is the distillation of the experiences of one of the most successful foreign businessmen ever to wash up on the China coast.
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Specificații

ISBN-13: 9789881762153
ISBN-10: 9881762154
Pagini: 260
Dimensiuni: 145 x 206 x 23 mm
Greutate: 0.34 kg
Editura: EARNSHAW BOOKS LTD

Notă biografică

Carl was a Missouri boy who studied journalism and then pitched up in Shanghai in 1911 to start China's first American-run English-language newspaper, the China Press. He then started his own advertising agency that made him wealthy and revolutionized advertising and brand management in China. He was one of the most prominent foreigners in China during the era between the world wars.

Recenzii

"A rich trove of anecdotes and insights about the Chinese people and doing business in China, much of which still holds true today." --James McGregor, author, "One Billion Customers"