Whether you are starting a business, relaunching or simply wanting to drive continual improvement, the first step is to always believe that you can do better. Stay vigilant, and continually assess how to improve or eliminate processes using new technology, AI and social media. For example, who would have imagined that the verb 'to Zoom' would be part of everyday language around the world? Continually look to improve your relationship with your customers and remember that they are changing too.


FAQs:

• Will Squawk help me turn my vision into a successful business? Yes he will
• Will Jo's experience inspire me to succeed? Yes she will
• Will using the Action Points help improve my business? Yes it will
• Can the Checklists help me improve my business? Yes they will

-What is '4 Magic Steps' about?

Simply '4 Magic Steps to: Double Profit' leads readers through all the key points needed to run a successful business.


An enjoyable and thought-provoking read giving a clear focus on the key things for profit that all entrepreneurs and managers need to concentrate on, split into:

• SAVE ME The Magic Business formula that keeps the focus
• Magic Step 1: The dynamic relationship between price and profit (we show how a 5% increase in price can double profit)
• Magic Step 2: The dynamic relationship between volume and profit (see how a 5% increase in sales can improve profit by over 30%)
• Magic Step 3: Controlling costs (We show how a successful business can fall into huge losses just by adding another product)
• Magic Step 4: Fixed costs are a risk and Time is your enemy

There are ove 30 Key Action Points for you to use, such as

• How to have a clear and focused target
• Get the last % in price negotiations
• Be proud of your product, and show it
• Make it easy for your customer to get what they want - immediately
• Love and spoil your customers
• Keep the business fresh, keep the customers interested
• Don't be frightened to change things if they are not working
• Keep business simple as possible - complexity costs money
• Giving product choice is expensive - cull your offering, focus on key items
• Continually challenge your supply channel, keep them honest

Also included are 7 Checklists, useful templates to follow

• The Sniff Test (a quick assessment of your business)
• Reviewing your Selling Prices
• Increasing Sales
• Challenging price reductions
• Target all activities and costs to co firm they are necessary and efficient
• Challenging risky Fixed costs
• Checking Focus with the SAVE ME template