4HourUX is a UX primer and a how-to for anyone looking to implement best-in-class UX in their own industry. The book provides insight into understanding, developing and applying UX strategically. The UX industry is growing exponentially. Companies large and small, across every sector; from web to mobile, consumer products, hotels, and even office design, realize that a great user experience is a key differentiator that can make a huge difference to the bottom line, and keep customers choosing their product. UX leaders today have to understand all components of UX, and how they fit together. Reading 4HourUX will allow you to understand one of the fastest growing domains in industry You will learn how to - Create an end-to-end UX experience strategy Create business cases and metrics in UX Influence other teams, leaders and organizations Create user flows and learn how to optimize them Conduct concept, perception and usability testing Successfully deliver a product for adoption Understand the role of marketing and communications Understand management of change and human behavior Plan for ongoing improvements For more information visit www.4HourUX.com"