Have you ever wondered why some people can achieve such amazing goals in their business or personal life ? I believe we can all achieve extraordinary goals in all areas of our lives? If you have a big dream, but think "I can't - it's too big, too ambitious, to extreme..." this book is for you. I used to have all those thoughts. Before I ran my first 10km run, no way did I think about a 300-mile foot race, the Yukon Arctic Ultra, in -55 degrees. When I was fixing typewriters for a living, I couldn't dream of managing a 450 strong European sales force as a senior Director. These were unthinkable goals. UNREALISTIC and UNACHIEVABLE, not even on my radar. 70 miles into the 300 mile Arctic foot race I started to build a picture of why I had managed to achieve so many "impossible" goals. Over the next 5 days, alone in the cold and dark, I developed the 7P Formula for achieving any Big Goal. If you have a Big Goal you always wanted to achieve, or a dream that you want to turn into a Big Goal, the 7P Formula will enable you to achieve it. Please join me on this journey of discovery.