You Don't Say , the latest self-published book by Merrie Spaeth, is a collection of the best (and funniest) material gathered for the BIMBO Memo(c) over the last few years. The monthly BIMBO Memo, sent to each of Spaeth's clients and friends, highlights bloopers and blunders in the news and serves to illustrate Merrie's common sense (but not common knowledge ) approach to communication. The genre was named for young woman who after being caught with a high-profile, married man who announced, "I am not a BIMBO." Of course, the quote made national headlines.