Writing and crafting a textbook and attending to authoring tasks is a time-consuming, complex-some would say monumental-project, even harrowing at times. This updated and expanded third edition of Writing and Developing Your College Textbook: A Comprehensive Guide, published by the Textbook & Academic Authors Association, will empower authors to undertake textbook development by guiding them through the nuts and bolts of the development process, and providing essential background information on the changing higher education publishing industry, as well as how to choose a publisher, write a textbook proposal, negotiate a publishing contract, and establish good author-publisher relations. Robert Christopherson, author of Geosystems, said: "TAA and the authors have done a wonderful service to us all-textbook, academic, and even trade authors-with this seminal, blood-and-guts guide to the art, craft, and work of authoring. Even though I signed my first contract in 1987, I read every word of this valuable new book and took pages of notes to guide me forward!" Linda S. Ganster, Editorial Director at Rowman & Littlefield, said: "Writing and Developing your College Textbook is a wonderful reference for those interested in entering the field. Written by knowledgeable publishing insiders, this guide will help readers successfully navigate the ever-changing publishing landscape. At each stage of the process, from initial proposal and contract negotiation all the way through development and into production, the authors provide thoughtful instruction, enabling new authors to fully partner with publishers to create their best work." Divided into three sections, each written by a veteran in the higher education publishing industry, chapters include: • The Evolving Higher Education Textbook Publishing Industry • How College Textbooks are Published • How to Capture Publishers' Interest • Negotiate Your Contract • Why Your Textbook Needs Development • Write to Reach Your True Audience • Establish an Effective Authorial Voice • Why You Need Learning Objectives • Why Heading Structure Matters • View the Full Table of Contents The book also includes 22 samples and templates, and a new feature called "Author to Author", which provides an inside look at how many of the concepts introduced in the book have been put into practice by successful textbook authors. In this third edition, authors Sean W. Wakely, Founder and Principal Adviser at Academic Author Advisers, who wrote the first section on the higher education publishing industry, and Stephen E. Gillen, Partner at Wood Herron & Evans, who wrote the second section on contracts, joined Mary Ellen Lepionka, a retired publisher, author, editor, textbook developer, and college instructor, who wr