True to its title, Write Tight, Edit Tough(r) condenses the six essentials for writing and editing lean, targeted, powerful business copy into just 72 pages. Author Joan Kufrin, who has helped turn novice writers into professionals for more than 25 years, shows writers how these six essentials toughen, shorten and energize words into the kind of copy that grabs a reader's attention and keeps it riveted from start to finish.