Robert is a successful, middle-age, 'old school' advertising executive whose latest assignment is to market PEA (an energy supplement) to the aging male population. The problem? The CEO from the client's company turns out to be a woman, and she's arriving two days earlier than planned. Then, just when Robert is certain things couldn't get any worse, the postman delivers an early wedding gift for Robert's daughter-a ring that supposedly changes the gender role of whoever slips it on. How the ring ends up stuck on Robert's finger-and what happens next-makes for a presentation that is anything but forgettable.