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Winning With Strategic Marketing

Autor David Altounian, Mike Cronin
en Limba Engleză Paperback – 28 dec 2023
A comprehensive guide to marketing for leaders of small and midsized businesses, empowering them to expand and evolve their enterprises.
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Specificații

ISBN-13: 9781637425497
ISBN-10: 163742549X
Pagini: 174
Dimensiuni: 152 x 229 x 10 mm
Greutate: 0.26 kg
Editura: Business Expert Press

Notă biografică

Dr. David Altounian is an academic, business mentor, public speaker, and former tech business executive with over 30 years in marketing and executive leadership roles in leading companies such as Compaq, Dell, Motorola, and Motion Computing. Dr. Altounian earned his PhD at Oklahoma State University and his MBA at the Kellogg School of Management at Northwestern University.

Mike Cronin is a Peabody, duPont, and Murrow award-winning journalist and public relations expert with experience spanning more than two decades. He earned a master's degree in international affairs from Columbia University and a bachelor's degree from Trinity College Dublin.