This handbook is a practical, accessible, unique guide to help leaders become more successful advocates. Winning the Inside Game is designed for quick reference. It provides busy practitioners with straightforward guidance and specific techniques to advocate for social change. This book outlines ten fundamental principles for effective advocacy, supported by real-life examples and commentary from prominent Washington activists. Its engaging format, with anecdotes from current events to support each principle, makes it accessible to the wide range of volunteers and professionals interested in improving their social advocacy campaigns. Its short length makes it portable and a quick read for busy leaders. Additionally, Winning the Inside Game provides cutting-edge tools to assess whether an advocate is pursuing the best strategy. These tools are based on a new understanding of group dynamics and behavioral patterns promoted by the Human Systems Dynamic Institute. This book applies HSD Tips, which are already used effectively in the private sector, for the first time to public policy advocacy.