Winning Minds: Secrets From the Language of Leadership

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en Limba Engleză Paperback – 30 Jul 2015
In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain.
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ISBN-13: 9781137465924
ISBN-10: 1137465921
Pagini: 226
Ilustrații: 17 b/w tables, 19 illustrations, 3 diagrams
Dimensiuni: 155 x 235 x 18 mm
Greutate: 3.69 kg
Ediția: 1st ed. 2015
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării: London, United Kingdom


'Simon Lancaster is a polymath excellent civil servant, brilliant speech writer, talented musician, and fantastic author. If you want to understand why this description breeches the rhetorical device of tricolon, read this wonderful book.'
-Rt Hon Alan Johnson MP, former Home Secretary
"From substance to style, Winning Minds is an excellent insight into the language of leadership written in the clear yet humorous way that is Simon's hallmark."
-Richard Solomons, CEO, Intercontinental Hotels Group plc
'Simon's book unlocks the secret of how to be a world class communicator and leader in a book that is as entertaining as it is packed with know-how.'
-Darren Childs, Chief Executive Officer, UKTV
'If you need people to care as much as you care, to be moved as much as you are moved and to give as much as you give, read this simple, clear, and effective book.'
-Adrienne Kelbie, Chief Executive, Disclosure and Barring Service
'Winning Minds lays bare with shocking clarity the simple techniques that great communicators use to manipulate our emotions. Give them a go and unleash your hidden leader!'
-Peter Wanless, CEO, National Society for the Prevention of Cruelty to Children
'This brilliant business book is filled with powerful stuff that will change the way you 'think' about language and the way you 'do' leadership. Simon's superb style is somewhere between serious boardroom discussion and a cosy fireside chat. Massively entertaining. Hugely useful. Thoroughly recommended.'
-Mark Swain, Director, Henley Business School


A compelling mix of theory and practice from an author with significant experience of both
Simon has devoted his life to the study and practice of spoken language, working with people at the very top of political and corporate life, including the CEOs of some of the world's largest companies
The book contains an effective mix of ancient rhetoric and modern neuroscience