Why do some companies win and some lose? The answer involves strategic leadership, but there are many forces that constrain leaders from being strategic. This book discusses the mandate to win ecologically, which then provides the basis to be financially successful too. This book uses the author's 28 years of business experience along with an academic perspective gained from 15 years of research and teaching to provide you with unique and provocative insights into being strategic, or what is called winning on the Double Bottom Line.