The average piece of business advice to an executive takes about 8 hours of your and your team's time to prepare and 15 minutes to deliver. Those 15 minutes simply cannot be wasted. Winning Conversations unpacks lessons learned over my 30 year career as a consultant in an easy to remember and use methodology. It is a "how to" book for those pursuing the fine art of influence and persuasion. The tools and techniques in the book are backed up by decades of research by esteemed academics and business practitioners. However, it is written in practical terms from my personal experience in the school of hard knocks. Years of trial and error have given me the answer to how to cut through with your advice. As the old saying goes, if I knew then what I know now, my journey would have been much, much easier. Do yourself a favour and take a shortcut on this one and read this book!