Win Win: When Business Works for Women, It Works for Everyone

Joanne Lipman

'Urgently needed' Charles Duhigg, bestselling author of THE POWER OF HABIT and SMARTER

'Attention, good guys: this book is for you' Adam Grant, bestselling author of ORIGINALS and OPTION B with Sheryl Sandberg

Women spend their working lives adapting to an environment set up for men, by men: from altering the way they speak to changing the clothes they wear to power posing. But still the gender gap persists. And once you see it - women being overlooked, interrupted, their ideas credited to men - it's impossible to ignore.

But it needn't be this way.

Diving deep into the wide range of government initiatives, corporate experiments and social science research Joanne Lipman offers fascinating new revelations about the way men and women work culled from the Enron scandal, from brain research, from transgender scientists and from Iceland's campaign to 'feminise' an entire nation. Packed with fascinating and entertaining examples - from the woman behind the success of Tupperware to how Google reinvented its hiring process - WIN WIN is a rallying cry to both men and women to finally take real steps towards closing the gender gap.

Published in the US as THAT'S WHAT SHE SAID.

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I know what you're thinking: 'Not another career guide-cum-manifesto, telling us to "woman up" and demand more money.' But that isn't what Lipman says. Instead, she uses data, reams of it, to expose how the system is rigged against women. She then calls for men to join the fight to make the workplace more equal. Campaigning for equality has to be a mixed sport; instead of women 'leaning in', they need to get their male colleagues listening . . . Reading Win Win may make you feel angry -- a punch-the-wall rage -- but, as Lipman notes, anger won't persuade more men to join Team Equality
An urgently needed exploration of how men - alongside women - can close the gender gap at work and in life. Now, more than ever, we need this book and its real, pragmatic solutions. By rooting her insights in real-world examples, extensive academic research, and stories that are a joy to read, she has provided an essential primer on how we can all succeed together
Attention, good guys: if you want to advocate for women but don't want to be villainised, this book is for you. It's a rare guide on championing gender equality that you'll actually enjoy reading - and it's full of strategies for improving your workplace
A bold statement . . . This book goes a step further than Sheryl Sandberg's bestselling Lean In and challenges both men and women to examine their own prejudices and actively reshape work cultures to be more welcoming to women
Joanne Lipman leaves her soapbox at home, rolls up her sleeves, and provides real solutions to complex problems. Her valuable insights are a tool kit for men and women to not only work alongside each other but to bring out each other's best
An instant classic. It's a must-read for two groups of people: men and women

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Win Win: When Business Works for Women, It Works for Everyone

Preț: 76.29 lei

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Preț: 76^.29 lei