Get the strategic techniques you need to change your proposals from simply providing information to delivering clear, concise and compelling proposals that differentiate you from the competition, persuade your client and win more business. Learn from Michel's experience writing winning proposals that resulted in billions of dollars in revenues. Get insider knowledge that's based on his work with buyers developing RFP documents, conducting procurement initiatives, evaluating bid submissions and coaching evaluators. This book includes checklists, tips and over 50 examples that illustrate the techniques and demonstrate the good, the bad and the ugly.