Where does creativity come from? The answer is unique for each of us -- our True North -- and this book will help you find yours. As artificial intelligence gains an increasing foothold in our work and our lives, the need to find and maintain our uniquely human creativity is growing more urgent. This guide will ensure that you stay on course as you navigate through the complexity of modern times. It will help you open new pathways to creativity and equip you with tools for your personal and professional journey to becoming a conscious participant in creation. Through a combination of essays, meditations, and memoir, Which Way Is North offers an illuminating journey into the interior of the human heart and mind, revealing how your inner experience informs who you can be and what you express out in the world. In the course of learning more about your creative potential, you'll learn how to: Reliably calm your nerves in order to come up with ideas; Decode the stories the media tells and their effects on viewers; Pursue experiences that feed your creative process with purpose. Reddit's Global Brand Ambassador and former head of its Creative Strategy agency, KarmaLab, Will Cady counsels top marketers, executives, engineers, and other creatives using the popular modern meditation system he developed to unlock and embrace the powerful ingenuity and intuition needed to navigate today's challenges in art, business, and life. With Which Way Is North as your compass, you'll locate your inner authentic truths and gain an approachable system to transform anxiety into creativity so you can flourish in all your pursuits.