For the first time in human history, most people in developed countries are able to publish their news and thoughts to the world within a few minutes of deciding to do so. Meanwhile, the big industrial-scale media organizations are in decline, and at the same time there is a new blog, website, or social-media presence almost every hour. This book takes the temperature of this emerging sector of news media with a collection of contributions by new-media entrepreneurs from a variety of backgrounds--journalism, IT innovation, social activism, and community work. They talk about connecting with their audiences and what just might be a new kind of news ecosystem in which everyone gets to play. The contributors include Tim Burrowes ("Mumbrella"), Eyal Halamish ("OurSay"), Wendy Harmer (the "Hoopla"), Matthew Landauer ("OpenAustralia"), Renai LeMay ("Delimiter"), Giles Parkinson ("RenewEconomy"), Karen Poh ("Meld Magazine"), Melissa Sweet ("Croakey"), and Chris Were ("Newsflock").