What do a folding bicycle, umbrella, toilet brush, and water bottle all have in common? They are examples of good design -- something we often recognise but can't express in words. This graphically delightful book is guaranteed to raise readers' Design IQ by defining the seven characteristics of good design. Each chapter describes one characteristic, accompanied by five product examples illustrated in cut-paper art. The colourful artwork and clear, simple language make complex and sometimes abstract ideas easy to understand, even for those without a design background. Creatives of all ages will enjoy learning about a wide range of smartly designed, everyday objects that work well, look beautiful, open our minds to new ideas, and stand the test of time.