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Website Optimization de Andrew B King

Website Optimization

Autor Andrew B King
en Limba Engleză Paperback – 12 aug 2008
A guide to the tips, techniques, standards, and methods of website optimization. It reveals a set of techniques to improve your site's performance by boosting search engine visibility for more traffic, increasing conversion rates to maximize leads and profits, revving up site speed to retain users, and measuring your site's effectiveness.
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Specificații

ISBN-13: 9780596515089
ISBN-10: 0596515081
Pagini: 394
Dimensiuni: 179 x 234 x 25 mm
Greutate: 0.54 kg
Editura: O'Reilly

Cuprins

Foreword;
Preface;
Who Should Read This Book;
How This Book Is Organized;
Conventions Used in This Book;
Using Code Examples;
How to Contact Us;
Safari® Books Online;
Credits;
Acknowledgments;
Part I: Search Engine Marketing Optimization;
Chapter 1: Natural Search Engine Optimization;
1.1 The Benefits of SEO;
1.2 Core SEO Techniques;
1.3 Ten Steps to Higher Search Engine Rankings;
1.4 Summary;
Chapter 2: SEO Case Study: PhillyDentistry.com;
2.1 Original Site;
2.2 First Redesign: Mid-2004;
2.3 Second Redesign: Late 2007;
2.4 Summary;
Chapter 3: Pay-per-Click Optimization;
3.1 Pay-per-Click Basics and Definitions;
3.2 Google, Yahoo!, Microsoft, and Everybody Else;
3.3 Goal Setting, Measurement, Analytics Support, and Closing the Loop;
3.4 Keyword Discovery, Selection, and Analysis;
3.5 Organizing and Optimizing Ad Groups;
3.6 Optimizing Pay-per-Click Ads;
3.7 Optimizing Landing Pages;
3.8 Optimizing Bids;
3.9 Other Pay-per-Click Issues;
3.10 Summary;
Chapter 4: PPC Case Study: BodyGlove.com;
4.1 Body Glove PPC Optimization;
4.2 Summary;
Chapter 5: Conversion Rate Optimization;
5.1 The Benefits of CRO;
5.2 Best Practices for CRO;
5.3 Top 10 Factors to Maximize Conversion Rates;
5.4 Staging Your CRO Campaign;
5.5 Summary;
Part II: Web Performance Optimization;
Chapter 6: Web Page Optimization;
6.1 Common Web Page Problems;
6.2 How to Optimize Your Web Page Speed;
6.3 Summary;
Chapter 7: CSS Optimization;
7.1 Build on a CSS Architecture;
7.2 Top 10 Tips for Optimizing CSS;
7.3 Summary;
Chapter 8: Ajax Optimization;
8.1 Common Problems with Ajax;
8.2 Ajax: New and Improved JavaScript Communications;
8.3 Proper Application of Ajax;
8.4 Rolling Your Own Ajax Solution;
8.5 Relying on Ajax Libraries;
8.6 JavaScript Optimization;
8.7 Minimizing HTTP Requests;
8.8 Choosing Data Formats Wisely;
8.9 Addressing the Caching Quandary of Ajax;
8.10 Addressing Network Robustness;
8.11 Understanding the Ajax Architecture Effect;
8.12 Summary;
Chapter 9: Advanced Web Performance Optimization;
9.1 Server-Side Optimization Techniques;
9.2 Client-Side Performance Techniques;
9.3 Summary;
Chapter 10: Website Optimization Metrics;
10.1 Website Success Metrics;
10.2 Types of Web Analytics Software;
10.3 Search Engine Marketing Metrics;
10.4 Web Performance Metrics;
10.5 Summary;
Colophon;