In today's world of rapidly changing technology, business owners find themselves inundated and overwhelmed with solicitations for new marketing strategies. "Webmertise" peels back the layers and helps the small business owner make sense of it all. Social media, video, building effective websites, and all other aspects of electronic marketing are laid out in a clear and precise manner. You will also find tremendous value in 27 step-by-step "How-To's" necessary for building a successful online strategy.