Web Site Marketing Essentials is a concise, non-technical guide for small business owners looking to maximize the exposure and effectiveness of their Web sites. Starting with the Universal Home Page Formula, you'll learn the strategies used by Fortune 500 companies and others to enhance their search engine visibility and convert virtual visitors into real revenue. Key topics include search engine optimization (SEO), strategic domain name usage, starting-out in e-commerce, business blogging basics, and tactics to attract local consumers.