We've never had it so good - puts forward the opinion that the 'Baby Boomers' - those born within eight years or so after the end of World War II have lived through the most fortunate period in history. Now in their sixties, they have seen pensioners' wealth increase substantially with the 'Grey Pound' accounting for a growing proportion of the country's spending. They have seen life expectancy rise with a richness of opportunities not available to previous generations.