"Lowe was one of the founding executives at Netflix; served as president of Redbox; ... and as the CEO of MoviePass. ... Lowe learned that genuine disruption doesn't always mean aggressive upheaval and overnight success. More often than not, true disruption is the result of perseverance, imagination, and a constantly evolving quest to understand what it is that customers really want. In [this book], Mitch Lowe will tell the inside story of the dramatic evolution of the entertainment business, from the days of early cable television, Beta, and VHS to a world where consumers have infinite choice and control of the movies they see. He'll also share personal stories from a wild ride that began with his dropping out of high school and living on the edge of conflict in an Israeli kibbutz, smuggling goods and money between Europe and the Middle East, and ultimately embracing Buddhism"--Publisher marketing.