This book contains research conducted by various experts in the field of viscoelasticity. Viscoelasticity is basically defined as the property of a substance of exhibiting both elastic as well as viscous behavior. It discusses rheology, non-Newtonian fluid mechanics and viscoelasticity related topics, and hence will fulfill the requirements of academicians, researchers and scientists. The book elucidates various topics associated with viscoelasticity such as theory, simulations, biological materials, food products, among others.