Virtual Reality, Real Intentions: International Series in Advanced Management Studies
Autor Generoso Brancaen Limba Engleză Hardback – 4 noi 2025
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Specificații
ISBN-10: 3032101417
Pagini: 136
Ilustrații: XV, 118 p. 28 illus., 27 illus. in color.
Dimensiuni: 160 x 241 x 14 mm
Greutate: 0.33 kg
Editura: Springer
Colecția International Series in Advanced Management Studies
Seria International Series in Advanced Management Studies
Notă biografică
Generoso Branca is a Post-Doc Researcher in the Department of Marketing at Bocconi University, Italy, and a Fellow in Marketing Management at SDA Bocconi School of Management, Italy, where he is also a member of the Channel & Retail Lab. He holds a Ph.D. from the University of Sannio, Italy, along with a Doctor Europaeus Certificate. His research interests include consumer behavior, sustainability, diversity and inclusion in the marketplace, and immersive technologies. He has published in international peer-reviewed journals such as Psychology & Marketing, and has received distinctions including second place for the Best Doctoral Thesis SIM-BNL Award 2023, the Best Reviewer Award 2023 and the Best Article 2024 Award from the Italian Journal of Marketing. He teaches courses in marketing, channel marketing, trade marketing, channel management, and sustainability.