The book describes the current situation of businesses between a sustainable corporate management and realizing short-term pro-fits. It illustrates the era of corporate scandals and explains the resulting need for trust in the economy. It characterizes the new generation of employees within a complex and highly dynamic environment.Furthermore, the competitive advantage of a loyal and motivated workforce during times of limited human resources is outlined. The analysis of the motivation factors - with a distinction between extrinsic and intrinsic - of the new generation of employees provides ideas for the optimal working environment for intrinsically motivated people.The book exposes the details of living in a corporate culture based on values. It emphasizes the aspects of trust, exchange of knowledge and the meaningfulness of work. Moreover, it stresses the significant role ofthe executives within the values-based leadership. It offers concrete recommendations for a cooperative and respectful relationship between the executives and the employees.