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Valuable Content Marketing: How to Make Quality Content Your Key to Success

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en Limba Engleză Paperback – 03 Jul 2015
From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Whether you're starting a business or aiming to grow, this book shows you how to get better results from your marketing efforts. Marketing with valuable content really works - this book shows you how to grow your business by raising awareness of your brand, turning prospects into buyers and buyers into long-term fans. This fully revised second edition of Valuable Content Marketing is a clear, practical guide that helps you make sense of marketing in the digital world and learn to enjoy the journey. It includes new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries to make understanding the key concepts easier than ever. Perfect for small-business owners and sales, marketing and branding professionals as well as practitioners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing right, from small companies like software development from Desynit to household names like HSBC.
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Specificații

ISBN-13: 9780749473273
ISBN-10: 0749473274
Pagini: 328
Ilustrații: black & white illustrations
Dimensiuni: 156 x 234 x 18 mm
Greutate: 0.46 kg
Ediția: 2nd Revised edition. Revised.
Editura: Kogan Page

Notă biografică

Sonja Jefferson, Sharon Tanton

Cuprins

Chapter - 00: Introduction; Section - ONE: Why valuable content?; Chapter - 01: Buying has changed. Has your marketing caught up?; Chapter - 02: What is valuable content and why does it win you business?; Chapter - 03: Guiding principles for your valuable content ; Section - TWO: What valuable content?; Chapter - 04: Blogging; Chapter - 05: Social media; Chapter - 06: Email newsletters; Chapter - 07: Search engine optimization; Chapter - 08: Deeper written content, e-books, white papers, SlideShares and published books; Chapter - 09: Video, audio, infographics and more; Chapter - 10: Widen your reach: PR, guest blogging, events and paid Advertising; Section - THREE: How to supercharge your business with valuable content; Chapter - 11: Pulling together a valuable content strategy; Chapter - 12: Making your website valuable; Chapter - 13: How to write valuable content; Chapter - 14: How to sell with valuable content: Chapter - 15: Winning the challenge of constant content generation; Chapter - 16: Troubleshooting Q&A: answers to the big content questions; Chapter - 17: Conclusion and your new manifesto for marketing people love