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Using Knowledge Sharing Strategies to Improve CRM

Autor Amin Shaqrah
en Limba Engleză Paperback – 29 apr 2015
Increasing the complexity and knowledge intensity of information and communication networks have needed to focus and solution approach in business as a consequence.However, the idea of shared as a knowledge sharing network was born. The power of socially constructed information should not be underestimated.Recently,Organization commitment to put forward a community model of knowledge management which implies that knowledge is embedded in their customers social relationships and interactions which achieved through shared understandings and attitudes. Sharing customer knowledge across organizational boundaries is seen as the key to the effective exploitation of CRM.
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Specificații

ISBN-13: 9783639764017
ISBN-10: 3639764013
Pagini: 240
Dimensiuni: 150 x 220 x 15 mm
Greutate: 0.38 kg
Editura: Scholars' Press

Notă biografică

Amin A. Shaqrah is currently Associate Professor of Management Information Systems at Al Zaytoonah University of Jordan.