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Understanding Enterprise: Entrepreneurs and Small Business

Autor Simon Bridge, Ken O'Neill
en Limba Engleză Paperback – 24 oct 2017
Now in its fifth edition, Understanding Enterprise has established itself as one of the most widely respected guides to the discipline, providing a refreshingly perceptive approach to understanding and applying theory. It offers a critical introduction to enterprise in its broadest context, with particular emphasis on its application to entrepreneurs and small business. Divided into three parts, the course examines traditional approaches, new perspectives on the subject, and the success-or otherwise-of government policy.

Written by leading experts with a combined wealth of research, teaching and consulting experience, this textbook will be an essential companion for undergraduate and postgraduate students of enterprise and small business. Policy makers and practitioners will also benefit from this comprehensive guide.

New to this Edition:
- Extensively revised to take into account the latest thinking and research, with updated content and examples throughout
- Updated coverage of the impact and failings of comparative government policies
- Enhanced pedagogical features to engage students and enliven their learning experience

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/understanding-enterprise. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
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Specificații

ISBN-13: 9781137584540
ISBN-10: 1137584548
Pagini: 368
Ilustrații: 5 bw illus
Dimensiuni: 198 x 249 x 28 mm
Greutate: 0.98 kg
Ediția:5th ed. 2018
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:London, United Kingdom

Cuprins

PART I: THE EVOLUTION OF ENTERPRISE UNDERSTANDING
1. Introduction Understanding Enterprise
2. A Brief History of Enterprise Understanding
3. Enterprise and Entrepreneurship: Their Meanings and Variations
4. Enterprise and Entrepreneurship: Understanding Their Nature
5. Small Businesses: Their Characteristics and Variety
6. Small Businesses: Understanding their Dynamics
7. Social Enterprise and the Third Sector
PART II: CHALLENGES TO THE TRADITIONAL VIEW
8. Rethinking Small Business
9. Rethinking Entrepreneurship
10. Enterprise and Life
11. Becoming an Entrepreneur
12. Running a Small Business
13. Social Capital and the Enterprise Mix
PART III: ENTERPRISE POLICY AND GOVERNMENT INTERVENTION
14. Why Governments Intervene: The Aims of Enterprise Policy
15. Enterprise Policy: Approaches and Delivery Methods
16. Does the Policy Work?
17. What Might Work?
18. The Impact of Change.

Recenzii

Bridge and O'Neill's fifth edition is a benchmark text for students, academics, practitioners and policy-makers. This text masterfully provides a powerful description illustrating the intersection between enterprise, entrepreneurship and small business. I strongly recommend.
This book challenges a lot of our perceived knowledge on SMEs and entrepreneurs as well as the nature of policy interventions, emphasising as it does that knowledge creation is a process of questioning conventional wisdom. Reading this textbook is important if you want to be part of the process of new knowledge creation.