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Understanding Artificial Intelligence

Autor Ralf T. Kreutzer
en Limba Engleză Hardback – 13 dec 2024
This book on Artificial Intelligence (AI) explores its transformative potential for individuals and businesses. The author emphasizes the need for responsible AI usage and introduces the concept of the "AI Journey" for businesses to leverage AI's potential.
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Specificații

ISBN-13: 9783658461300
ISBN-10: 3658461306
Pagini: 500
Dimensiuni: 160 x 241 x 33 mm
Greutate: 0.86 kg
Editura: Springer

Notă biografică

Prof. Dr. Ralf T. Kreutzer has been Professor of Marketing at the HWR Berlin School of Economics and Law as well as Marketing and Management Consultant since 2005. He spent 15 years in various management positions at Bertelsmann, Volkswagen and Deutsche Post before being appointed Professor of Marketing in 2005. Through regular publications and lectures, Prof. Kreutzer has provided significant impetus on various topics relating to marketing, dialog marketing, CRM/customer loyalty systems, database marketing, online marketing, social media marketing, digital Darwinism, strategic and international marketing, artificial intelligence, and has advised a large number of companies in Germany and abroad on these topics. Professor Kreutzer is a founding member of the consulting firm Green Elephant Consulting (www.green-elephant.info), which specializes in making sustainability feasible for companies.