In Ultimate Strategy, best-selling author Norman David Roussell shares clear, concise and practical techniques to develop a one page strategic business plan designed to help any business grow and succeed. Roussell's approach has been honed over a decade of advising thousands of start-up entrepreneurs and seasoned business owners across the U.S. The goal of the book is to help teams, managers, senior executives and business owners maximize the use of limited human, capital, time and other resources through an easy-to-follow, 12-step strategic business planning process. Refine your mission, vision and business model, improve accountability at every level of your organization and gain buy-in from employees, clients and other valued stakeholders with Ultimate Strategy.