The foundational belief of this book is that You and I can do all things through God who strengthens us (Philip. 4:13). This is why the characters in this book are named "U" and "I." America has always been a land of opportunity, where the motto of "pulling yourself up by your bootstraps" is widely used and believed in. A working definition of the word Entrepreneur is 'risk taker' and so in a sense we are all entrepreneurs in one way or another. The Butcher, Baker and Candlestick Maker are foundational entrepreneurial endeavors. Starting your own business has always been an option, and has been encouraged throughout life. Lemonade stands are a childhood memory that many cherish, the kids in class who had their own business of selling candy at lunch were always admired, and now today, even in a time of recession and despair, people are tapping into American ideals and starting their own businesses in record numbers. It's being reported that between 500,000 to 1 million new businesses were started last year, a stunning fact that seemingly stands in defiance to the economic times. People are becoming disillusioned with the idea of becoming lifers to a corporation, realizing that the dream promised to the last generation is now dead and gone. Instead, young dreamers are following their hearts and becoming their own source of financial security, becoming truly financially independent. Young entrepreneurs are finding needs and filling them. Showing the world that there are options other than becoming a subservient slave to the corporate machine. You were engineered for greatness. God desires for us to take the seed of genius that He has given us all and cultivate that into the boundless expression of our talents and the creation of our wealth. This book is an encouragement that you can live the life of your dreams if you are willing to do whatever it takes for as long as it takes. The Characters "U" and "I" demonstrates these principles perfectly in this book.