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Turnaround Challenge: Business and the City of the Future de Michael Blowfield

Turnaround Challenge: Business and the City of the Future

Autor Michael Blowfield, Leo Johnson
en Limba Engleză Hardback – 26 sep 2013

Considerăm că majoritatea strategiilor de business actuale suferă de o eroare fundamentală: ele tratează sustenabilitatea ca pe un cost de conformitate, nu ca pe motorul principal al creșterii viitoare. În Turnaround Challenge, Michael Blowfield și Leo Johnson demontează ideea că profitabilitatea și responsabilitatea sunt poli opuși, demonstrând că adevărata provocare este adaptarea la un peisaj urban radical transformat. Reținem distincția clară între cele trei traiectorii urbane: decadența ineficientă din Petropolis, utopia digitală sterilă din Cyburbia și modelul rezilient al Orașului Distribuit. Cititorul care a aplicat ideile despre tendințe globale din The Future of Almost Everything de Patrick Dixon va găsi aici instrumentele analitice necesare pentru a trece de la simpla observație la execuție strategică în contextul urban. Dacă în lucrările sale anterioare, precum Corporate Social Responsibility, Blowfield analiza modul în care companiile răspund așteptărilor sociale, în această carte el poziționează afacerea ca actor central în reproiectarea viitorului. Nu este un manifest idealist, ci o analiză lucidă a modului în care rețelele de micro-producție din Barcelona sau rețelele inteligente din Austin definesc deja noii câștigători ai pieței. Merită menționat că autorii nu evită aspectele critice ale capitalismului, ci propun o 'redresare' (turnaround) bazată pe tehnologie distribuită și inovare de jos în sus, oferind un cadru concret pentru liderii care vor să navigheze prin crizele de guvernanță și volatilitatea climatică fără a sacrifica performanța economică.

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Specificații

ISBN-13: 9780199672219
ISBN-10: 0199672210
Pagini: 264
Ilustrații: illustrations
Dimensiuni: 161 x 241 x 21 mm
Greutate: 0.54 kg
Editura: OUP OXFORD
Colecția OUP Oxford
Locul publicării:Oxford, United Kingdom

De ce să citești această carte

Această carte este esențială pentru liderii de business și planificatorii urbani care doresc să înțeleagă cum megatendințele globale vor dicta succesul comercial. Veți învăța să identificați oportunitățile ascunse în crizele de mediu și să diferențiați între tehnologiile care doar colectează date și cele care creează valoare reală în comunități. Este un ghid pragmatic pentru a trece de la un model de afaceri reactiv la unul proactiv și rezilient.

Despre autor

Michael Blowfield este profesor de Responsabilitate Corporativă la Universitatea din Wolverhampton și un expert recunoscut în studiul intersecției dintre mediul de afaceri și sustenabilitate. Opera sa, care include titluri de referință precum Business and Sustainability și seria Development-Oriented Corporate Social Responsibility, explorează modul în care globalizarea și profesionalizarea standardelor etice transformă agenda corporativă. Împreună cu Leo Johnson, el aduce o perspectivă critică dar constructivă asupra capacității capitalismului de a genera creștere într-o lume cu resurse limitate.

Descriere

Do we have the rights to optimism? Can capitalism deliver a next great wave of growth? The future, wrote William Gibson, is already here. It just isn't evenly distributed yet. Lucid and polemical, Turnaround Challenge is a dig into that future and its meaning for business. It dissects the nexus of social, economic, environmental and governance crises confronting us, and a series of colliding megatrends with the potential to reshape opportunities for growth.Three cities of the future are emerging. The first is Petropolis, the alluringly familiar but decreasingly resilient city, locked into the century old technologies of fossil fuel-driven mass production. This is the city of rising inequality, credit-fuelled consumption, offshored jobs, climate volatility, and unsustainable household and national debt. The second city is Cyburbia . This is mass production on the steroids of IT: the latest manifestation of science fictions city without pain, but one inhabited by voice-activated popcorn dispensers, of athletics' shoes with in-built Twitter feeds, of sensor-packed and censoring glass towers that risk reducing their citizens to digital factors of production in the supply chain of big data. The third is the Distributed City, where technology is deployed with the intent to connect us not virtually but physically--from Nairobi's network of innovation spaces to Hamburg's Participatory Budgeting experiments, from Barcelona's network for micro-manufacturing, to Austin's distributed smart grid.These are the cities of society's future, and they have very different implications for business success, and our ability to navigate the social, economic, and environmental megatrends that confront us. Blowfield and Johnson present the DNA of the winners of the future, high growth and disruptive businesses, emerging from the bottom up, and with the capacity to tackle society's biggest challenges head on.

Recenzii

Johnson was both amusing and entertaining.
A fast-paced, hope-filled yet deeply grounded tour of the innovations and technologies with the potential to resolve our era's greatest environmental, social and economic challenges, where unrestrained business alone has clearly failed.
Turnaround Challenge marries innovation to Jane Jacobs. It provides a compelling analysis of the next wave of urban-propelled economic growth that promises to reshape business as well as the cities we live in.
A fascinating journey that begins with the birth of capitalism and mass consumption and engagingly describes why this current model is no longer fit for purpose, given current and complex challenges. The authors draw on science, philosophy, history, and political economics, as well as business and social trends, to weave three realistic future scenarios and their respective implications for business, government, and communities. This book is a highly rewarding read for those of us who want to believe in the capacity of human beings to transform systems and practices.
This book is full of information, full of important ideas, very readable, and highly relevant to the challenges we are all faced with at this time. Two things are certain: society is struggling to get to grips with its sustainability challenges, and business will have a huge influence in meeting those challenges moving forwards. This book sets out clearly the challenges for business in both rich and poor countries. More than that, it shows the shortcomings of conventional thinking, and offers engaging new arguments for practical new directions for business to explore and suggestions for how it can be encouraged to act.
Vital and timely, fresh and provocative, this is an exciting vision of the next wave of business growth. It should be indispensable reading for the next generation of business leaders.
The book is nonetheless a serious attempt to rethink business practices from inside capitalism.

Notă biografică

Michael Blowfield is a Senior Research Fellow at the University of Oxford's Smith School of Enterprise and the Environment where he researches business transformation in an era of climate change and resource constrained economies. He is also a Teaching Fellow in Corporate Responsibility at the London Business School and Visiting Professor at Middlesex University Business School. He has worked as an academic and consultant in the field of corporate social and environmental responsibility with a particular focus on the socio-political context of corporate responsibility, and the role of business in society.Leo Johnson is the Co-Founder of Sustainable Finance, now a part of the PwC group. He is a Business Fellow of the University of Oxford Smith School of Enterprise & Environment, and a Judge of the Financial Times "Boldness in Business" Awards. As the Presenter of the BBC World News show "Down to Business" he has worked with social enterprises around the world that address the challenges of reaching scale. Formerly with the Environment Department of the IFC in Washington, he is a Trustee of the UK's Green Alliance and the New Economics Foundation.