Trust can make the difference between success and failure. It precedes profits, leadership, and even love, and is paramount to succeeding in our personal and professional relationships…yet we often don't think about it, until it's gone. TRUST ME challenges what conventional thinking overlooks about trust and introduces a new understanding of what is required to ensure successful relationships. Through powerful insights and compelling stories author Lea Brovedani reveals the actions and behaviors taken by the most trusted individuals. She teaches us The Five Tenets of Trust - a proven approach to proactively building trust. Inside, you will learn: • Why we trust some people and not others • Why we fall for trusting liars • How to be the person that is trusted • How to recognize the truth • How to disagree and keep the trust • How to give and get an apology that builds trust Follow this book's simple, powerful strategies and become the leader or business that clearly recognizes who you can trust and shows others you can be trusted.