Advances in information technology have unlocked groundbreaking levels of personal power. By all accounts, it is the best time to be a human being on earth as, in most places in the world, anyone can do anything. So why are so many people struggling? In TRIPOWERMENT: The Why, the Will, and the Way of Breakthrough Change, behaviour change expert Alison Earl explores the three essential ingredients that separate those who thrive from those who don't. Supported by the latest research in positive psychology and behavioural economics, proven interventions are brought to life with inspirational real-world stories of both people and brands. In these pages you'll discover: • How to leverage the new power held by individuals • Why people don't change, even when they want to • The traps of playing the rescuer (and other silver bullets) • The importance of WHYPOWER, WILLPOWER, and WAYPOWER and how to build each • Strategies and tactics to win in a world that's constantly changing If you want to empower yourself or others to create breakthrough change-in health, career, or life-this book is for you.