Contents: Paul Grosswiler: Acknowledgments - Paul Grosswiler: Introduction: Transforming McLuhan - Gary Genosko: Coping with the McLuhans: The Passively Active Receiver in Communication Theory and Cultural Studies - Nick Stevenson: Marshall McLuhan and Media and Cultural Studies - Glenn Willmott: Waking Up to the Call Girl - Lance Strate: Studying Media as Media: McLuhan and the Media Ecology Approach - Donna Flayhan: Radical or Reactionary? A Closer Look at Critical Theory, Media Ecology and Marxisms - Paul Grosswiler: McLuhan and Marxisms Past and Present - Richard Cavell: Specters of McLuhan: Derrida, Media, and Materiality - Patrick Brantlinger: McLuhan, Crash Theory, and the Invasion of the Nanobots - Douglas Kellner: Reflections on Modernity and Postmodernity in McLuhan and Baudrillard - Bob Hanke: McLuhan, Virilio and Speed.