There is a heightened attention concerning the nature of the tourism industry and a need for research concerning the economic, social and environmental impacts of tourism. Existing research methods texts are often based on either the business approach or the social science approach to tourism, and often do not provide real world examples of how to plan, implement or analyze tourism related research. This book aims to address this divide by integrating theory with practice through the inclusion of specific tourism research case studies alongside research theory. The book considers a wide range of research issues, approaches, and techniques, with contributions from both experienced and new researchers.