The environmental quality and popularity of any tourist destination is the outcome of sustained development, shaped by the socio-economic and physical dimensions of the local environment. Protecting the "living landscape" requires recognizing, promoting and developing the links between economic, social and environmental objectives. This book therefore examines the tourism business in terms of greening" the local economy, people and environment, establishing the green agenda and investigating its application to the tourism sector.* Examines the route to sustaining the living landscape that lie in recognizing, promoting and developing thelinkages of economic, social and environmental objectives. It necessitates the examination of tourism in terms of greening three key elements -- local economy, local people and local environment.* This text aims to establish the rise of the green agenda, its applicability to and the response of the tourism sector to this agenda.* Utilizes of sources over the past thirty years to establish the issues, initiatives and responses by the tourism sector over time to support concluding discussion on progress and their effectiveness etc.