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Tourism Analysis: A Handbook de Stephen Smith

Tourism Analysis: A Handbook

Autor Stephen Smith
en Limba Engleză Paperback – 21 sep 1995
Provides practical advice on the use of quantitative techniques used in tourism. Thoroughly revised and updated, the new edition includes new guidelines for domestic and international statistics produced by the World Tourism Organization. The book provides practical tools for both market planning as well as for product assessment, especially regional and environmental planning.
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Specificații

ISBN-13: 9780582251601
ISBN-10: 0582251605
Pagini: 336
Dimensiuni: 156 x 234 x 22 mm
Greutate: 0.62 kg
Ediția:Revizuită
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Cuprins

1. An overview of tourism research.
2. Defining and describing tourism.
3. Collecting data on tourism.
4. Understanding the tourist.
5. Segmenting the tourism market.
6. Forecasting tourism demand and market trends.
7. Selecting a site for business development.
8. Defining the geographic scope of the industry.
9. Describing tourism regions.
10. Shadow prices and non-marketing valuation.
11. Impact and evaluation methods.
Appendix.

Descriere

Continuing to provide practical advice and guidance on the use of quantitative analytical techniques, Tourism Analysis has been revised and updated to keep students fully informed on:
  • Recent changes in measurement and definitional issues in Tourism statistics.
  • Tourism and the environment, focusing on methods for measuring and monitoring tourism sustainability and environmental impacts.
  • Recent methodological developments of cost-benefit analysis.
  • More attention to analysis techniques.