I reckon, believe in yourself needs to have some, what d'you call it, caveats attached, you know what I mean? Because if you're someone who's like me, like, in general, a bit rubbish, the motto should be, 'Believe in yourself . . . within reason'.

Aidan's lost. His best mate's starting uni, his mum can't get out of bed, and his new side hustle has questionable legality. Meanwhile, he's stacking shelves at the supermarket wondering if this is all he's cut out for. He's got hobbies - hanging out at the skate park and doom scrolling his days away.

As he's lapping up the algorithm 'Hugo Bang' appears with the promise to help Aidan become the alpha he was born to be.

Will Hugo Bang help Aidan get his life back on track, or will he lead Aidan to a darker, more dangerous place?
This new play by playwright Samson Hawkins (author of the critically acclaimed Village Idiot) crackles with dry humour and a modern-day wit.

This edition was published to coincide with the production at Royal & Derngate, Northampton in February 2026.