Do you want to share why your research matters with the world, and influence decision makers to support your work? Do you want to explain your discoveries simply so laypeople can understand? Do you want to win promotions that build your career and impact? As a researcher, you know your discoveries can help change the world. The question is, how can you tell the world about them? Too many researchers, despite their brilliant ideas, fail to effect change for one simple reason: they cannot write persuasively. In Time to Write Persuasively, communications expert and writing coach Karyn Gonano shares her five-step process to help you: Overcome the ONE reason you cannot write persuasively. Clarify why your research matters. Create your researcher identity. Set aside the time to think that sets you up for success. Build reading into your writing program. Implement a killer two-step planning process. Write and revise efficiently and successfully. Karyn uses real-life examples and practical exercises to unpack the writing process. Make yourself irresistible in the competitive world of research by learning to write persuasively.