Time Freedom

Brian Herriot is an author, speaker, business coach, and financial advisor who helps entrepreneurs achieve time freedom and financial freedom without sacrificing their most important priorities. After founding three businesses, he's learned that true success means building a life that works for you.


His approach blends lifestyle design with useful small business and money management strategies, giving readers a clear, actionable path to sustainable freedom now, not someday.


A self-described "freetimer," Brian works by choice, not by obligation, and designs his days around what matters most to him. He lives with his wife and son in Alameda, California, and spends summers at his cabin on Lake Seventeen in Hazelhurst, Wisconsin-a reminder that the freetimer life isn't a dream, but a decision you can make starting today.