In this motivational and inspirational book, you will learn how author Randy Cohen started a business with just $1,200 and a few University of Texas basketball tickets and built it into a ticket-selling empire that today serves 250,000 clients in seventeen countries. Along the way, Cohen introduces you to his Woo-woo philosophy to life and business, and takes you behind the scenes at the Masters, the World Cup, the Final Four, and other phenomenal events.