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Think Like Your Customer

Autor Bill Stinnett
en Limba Engleză Paperback – 16 oct 2004
How to capture customers by learning to think the way they doThe most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business".
Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys.
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Specificații

ISBN-13: 9780071441889
ISBN-10: 0071441883
Pagini: 288
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.39 kg
Ediția:New.
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States

Notă biografică


Descriere

This title shows how to capture customers by learning to think the way they do. The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business". Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and, using that information to develop a winning strategy for influencing how and why the customer buys.