HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt) HBR's 10 Must Reads Autor Fred Reichheld et al. 3 mar 2026 Paperback Preț: 145.51 lei 3-5 săpt. | 7-13 zile
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) HBR's 10 Must Reads Autor Clayton M. Christensen et al. 2 apr 2013 Paperback Preț: 129.89 lei 3-5 săpt. | 7-13 zile